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So, as a business leader, you need to understand, if you’re going to train machine-learning systems: How representative are the training sets there that you’re using? Data acquisition and storage. When it shows up in the real world, it comes with these prelearned data sets that have come out of simulation as a way to get around the limitations of data. David Schwartz: Let’s talk about ways to possibly solve it. Also near the top is the automotive industry which will change significantly with AI-powered autonomous vehicles. As models and algorithms grow more complex, it becomes harder to pinpoint what may have caused a specific action. There’s a much larger police presence. In the physical world, whether you’re doing self-driving cars or drones, it takes time to go out and drive a whole bunch of streets or fly a whole bunch of things. Companies and organizations that are taking AI seriously are playing these multiyear games to acquire the data that they need. Please email us at: There have been many exciting breakthroughs in AI recently—but significant challenges remain. I think people forget that one of the things in the AI machine-deep-learning world is that many researchers are using largely the same data sets that are shared—that are public. And so, that’s another example where the undersampling creates a bias. At the top, already discussed in this article, is the Retail space which is seeing wide scale, transformation at the hands of AI. These systems are able to sift through thousands of CVs per day and filter out unqualified candidates based on pre-programmed criteria. What is the data point or feature set that led to that decision? Now, we dive into how AI is impacting internal company functions. Our flagship business publication has been defining and informing the senior-management agenda since 1964. However, at the same time, it’s also becoming more and more apparent where AI still has limitations that prevent it from fully replicating human behavior. We strive to provide individuals with disabilities equal access to our website. Additionally, marketing automation has exploded recently with AI leading the charge on where and when to distribute online ads based on customer behaviors on the internet. One of the greatest artificial intelligence examples applications, Marketing, has been a … Use minimal essential If a car decides to make a left turn versus a right turn, and there’s some liability associated with that, the legal system will want to ask the question, “Why did the car make the left turn or the right turn?” In the European Union, there’s the General Data Protection Regulation that will require explainability for certain types of decisions that these machines might make. With all of the ways AI is currently changing our world, it’s easy to forget that there are still limitations with modern AI that we have yet to overcome. This is why the question of bias, for leaders, is particularly important, because it runs a risk of opening companies up to all kinds of potential litigation and social concern, particularly when you get to using these algorithms in ways that have social implications. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Questions like, is the data actually available? We see the potential for trillions of dollars of value to be created annually across the entire economy [Exhibit 1]. No longer does artificial intelligence only exist in sci-fi movies and books about dystopian futures. This is a very hard problem structurally. Something went wrong. David Schwartz: James and Michael, absolutely fascinating. If you apply the system set to the criminal-justice system, if somebody’s been let out on bail and somebody else wasn’t, you may want to understand why it is that we came to that conclusion. One of the things that leaders are going to have to understand, or make sure that their teams understand, is this question of which techniques map to which kinds of problems, and also which techniques lead to what kind of value. There’s another limitation, which we should probably discuss, David—and it’s an important one for lots of reasons. We use cookies essential for this site to function well. Criminal justice is another example. Collecting that data is an incredibly important thing, but labeling it is absolutely necessary. That said, we’re quite early in terms of the adoption of these technologies, so there’s a lot of runway to go. You could say, “Here are a million weights that are associated with our simulated neurons. Overall, there is no shortage of use cases describing how AI is transforming various sectors and industries. Reinforcement learning has been used to train robots, in the sense that if the robot does the behavior that you want it to, you reward the robot for doing it. In these types of data streams, the machine’s about to break, and in these types of data streams, the machine’s not about to break.”. It’s basically doing experiments on the model in order to figure out what makes a difference. The same thing is happening in a lot of medical applications, where people have been labeling different kinds of tumors, for example, so that when machines read those images, they can better understand what’s a tumor and what kind of tumor is it. In these types of images, the object’s not present. For any program to begin, it requires data. Machines may enslave human beings and start ruling the world. Digital upends old models. The path to real-world artificial intelligence. If those inputs you put in have some inherent biases themselves, you may be introducing different kinds of biases at much larger scale. Here’s a good indicator: Of the 9,100 patents received by IBM inventors in 2018, 1,600 (or nearly 18 percent) were AI-related. In 2016, Microsoft’s Tay Twitter bot was decommissioned 16 hours after its launch as it began posting offensive content similar to what it was receiving from trolls in the Twittersphere. These self-driving cars have cameras on them, and one of the things that they’re trying to do is collect a bunch of data by driving around. Artificial Intelligence (AI) is the study of how computers can be made to act intelligently. In that sense, this is a good thing. How would someone, outside in, ever understand what may appear to be—may in fact be—almost a black box? Artificial intelligence (AI) is facing a problem: Bias. And I think there are now many places that are putting real research effort into these questions about how you think about bias. We know that the vast majority of the techniques, in the end, are largely classifiers. But few people know the true advantages and disadvantages of Artificial Intelligence. Notes from the AI frontier: Applications and value of deep learning, Discussion Paper - McKinsey Global Institute. Marking its fourth anniversary this year, the forum gathers world-renowned academics and industry experts on artificial intelligence (AI) and serves as a platform for exchanging ideas, insights and latest research findings, as well as a platform to discuss the future of AI. We have this idea that machines will train themselves. tab. Another technique is an acronym, LIME, which is locally interpretable model-agnostic explanations. From underwriting and collection to cybersecurity and authentication, artificial intelligence is already used in many capacities and is expected to continually overtake functionality in the space. James Manyika: It actually creates an interesting tension. You can see, when the results shift, which model feature set seemed to have made the biggest difference. As you can see, the firm estimates value creation to the tune of hundreds of billions of dollars for many industries. Here’s another: Tesla founder and tech titan Elon Musk recently donated $10 million to fund ongoing research at the non-profit research company OpenAI — a mere drop in the proverbial bucket if his $1 billion co-pledge in 2015 is any indication. There are limitations that are purely technical. The way we train them is to give them this labeled data. What are the Advantages and Disadvantages of Artificial Intelligence? Actually, we’ve generated a huge amount of work for people to do. David Schwartz: Well, it certainly sounds like there’s a lot of potential and a lot of value yet to be unleashed. And as a result, the accuracy for certain populations in facial recognition is far higher than it is for me.” So again, it’s not necessarily because people are trying to exclude populations, although sometimes that happens, it really has to do with understanding the representativeness of the sample that you’re using in order to train your systems. Read the full story. For most of us lay book (and movie) nerds, we mostly experience AI through science fiction where humans create robots to think and feel like people, and those robots eventually turn against their creators and seek to destroy them. One of the things, for example, is researchers at Microsoft Research Lab have been working on instream labeling, where you’ll actually label the data through use. David Schwartz: It sounds like we may be considering a deeper issue—what machine intelligence actually means. Learn about One of the other things that we’ve discovered is that one way to think about where the potential for AI is, is just follow the money. Because in the first instance, when you look at the part-one problem, which is the inherent human biases in normal day-to-day hiring and similar decisions, you get very excited about using AI techniques. By creating these virtual environments—basically within a data center, basically within a computer—you can run a whole bunch more trials and learn a whole bunch more things through simulation. The key for humans will ensure the “ rise of the robots ” doesn’t get out of hand. I’m David Schwartz with McKinsey Publishing. There’s also a whole host of other techniques that people are experimenting with. Marketing. We start from systems that have some configuration already, and that helps us be able to take certain learnings from one place to another because, actually, we’re set up to do that. I’ll steal a phrase that I once heard from Gary Hamel: we might be talking about next practices, in a certain sense. AI is also seamlessly supplementing and enhancing operations across a variety of industries and increasingly disrupting internal company functions. And then, don’t be afraid to be bold. Since Alexa’s launch in 2014, there have been a number of examples of the device incorrectly interpreting commands (or non-commands) from both adults and children. Then, try to understand what the potential implications are across your entire business. McKinsey & Co. recently released an analysis (see chart above) in which they calculated how much value AI could potentially create across different sectors. That’s why I described the part one and the part two. Updated January 28, 2019 There are many applications of artificial intelligence, but they can be roughly divided into five categories: natural language processing, speech recognition, computer vision, expert systems, and smart robots. Michael Chui: In the AI field, what we’re relearning, which neurologists have known for a long time, is that as people, we don’t come as tabula rasa. Some auditing firms are even using AI to assess contracts and perform risk assessments. The more we can then look to solving what are generalized often as, quite frankly, garden-variety, real-world problems, those might actually be the true tests of whether we have generalized systems or not. Because AI functionality is so dependent on human intervention, it is very difficult to completely separate the two and ensure that AI isn’t created with core biases. David Schwartz: What about limitations when there is not enough data? This is really on the tip of the spear, on the cutting edge. Since the beginning of any AI program, it requires data. Job automation is generally viewed as the most immediate concern. I’m hearing that we’re dealing with very complicated problems, very complex issues. Rather than having a huge set of labeled data, you just have a function that says you did good or you did the wrong thing. Connecting the Digital and the Real World With Artificial Intelligence Outlook July 24, 2020 13:15 IST Connecting the Digital and the Real World With Artificial Intelligence outlookindia.com James, can you come at it from the other direction? How Is AI Impacting Various Functions Within Companies? As more and more decisions are being made by AIs, this is an issue that is important to us all. With GANs, which stands for generative adversarial networks, you basically have two networks, one that’s trying to generate the right thing; the other one is trying to discriminate whether you’re generating the right thing. The work of people like Julia Angwin and others has actually shown this if the data collected is already biased. With human drivers out of the equation, roads will be safer, traffic will disappear, and commuting time will be much more productive. For others, it’s hard to trust a non-human being that is designed to live and think like we do. From inventory management to sales, retail companies are using AI today to support both online and brick-and-mortar operations. AI Applications: Top 10 Real World Artificial Intelligence Applications ... Top 10 Real World Artificial Intelligence Applications ... has developed an application called Plantix that identifies potential defects and nutrient deficiencies in the soil through images. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. From talent acquisition to finance and accounting, many core processes within the average corporation will also see major change at the hands of artificial intelligence. One is reinforcement learning, and the other is GANs [generative adversarial networks]. cookies, McKinsey_Website_Accessibility@mckinsey.com, try to understand what the potential implications. There’s a huge flourishing of that, whereas the work going toward solving the more generalized problems, while it’s making progress, is proceeding much, much more slowly. This leads to where you then think about where economic value is and if you have the data available. James Manyika: When we think about the limitations of AI, we have to keep in mind that this is still a very rapidly evolving set of techniques and technologies, so the science itself and the techniques themselves are still going through development. Artificial Intelligence for the Real World ... and the strengths and limitations of each. Most people benchmark their performance on image recognition based on these publicly available data sets. The real-world potential and limitations of artificial intelligence Artificial intelligence has the potential to create trillions of dollars of value across the economy—if business leaders work to understand what AI can and cannot do. Another limitation is that artificial intelligence reflects the biases of its programmers and any bias embedded within datasets. Michael Chui: The number-one thing that we know is just the widespread potential applicability. This is the positive side of the bias conversation. Michael Chui is a partner of the McKinsey Global Institute (MGI) and is based in McKinsey’s San Francisco office, where James Manyika, chairman and a director of MGI, is a senior partner. Khushi Kaur is a Partner at McKinsey & Co. She serves C-Suite on digital and analytics topics. So, really try to understand what’s possible in the technology. To try to improve the speed at which you can learn some of those things, one of the things you can do is simulate environments. Some thinkers consider it ethically wrong to create artificial intelligent machines. The biases can go another way. Please try again later. Many of us interact with AI on a daily basis - we call on Siri to give us directions to nearby coffee shops or ask Alexa to order us goods on Amazon. James Manyika: The one thing I would add about GANs is that, in many respects, they’re a form of semisupervised learning techniques in the sense that they typically start with some initial labeling but then, in a generative way, build on it—in this adversarial, kind of a contest way. It may also be an important question for purely research purposes, where you’re trying to self-discover particular behaviors, and so you’re trying to understand what particular part of the data leads to a particular set of behaviors. If you’re a company where marketing and sales is what drives the value, that’s actually where AI can create the most value. What Are Some Limitations With Modern AI? Below, we discuss a few of the bigger challenges facing artificial intelligence developers. We’ll also explore limitations that, at least for now, stand in the way. You say, “Wow, for the first time, we have a way to get past these human biases in everyday decisions.” But at the same time, we should be thoughtful about where that takes us to when you get to these part-two problems, where you now are using large data sets that have inherent biases. Article source. The Real World Potential and Limitations of Artificial Intelligence. There’s another researcher who has a famous TED Talk, Joy Buolamwini at MIT Media Lab. I know that there are two techniques in supervised learning that we’re hearing a lot about. The real-world potential and limitations of artificial intelligence By McKinsey & Company. One of the biggest Artificial Intelligence problems is data acquisition … Because AI functionality is so dependent on human intervention, it is very difficult to completely separate the two and ensure that AI isn’t created with core biases. Take, for example, self-driving cars. As a result, it is difficult to assign accountability in certain situations. We’ll get into that in a little bit. And with chatbot technology improving, it won’t be long before customer service in this space is primarily performed by digital AI and humanoid robots. You can generate designs that look like other things that you might have observed before. The machines are completely deterministic. Artificial intelligence has the potential to create trillions of dollars of value across the economy—if business leaders work to understand what AI can and cannot do. When you think about the limitations, I would think of them in several ways. We’ll touch on what AI’s impact could be across multiple industries and functions. High Cost: Creation of artificial intelligence requires huge costs as they are very complex machines. James Manyika: The question of bias is a very important one. But I’d also add a third limitation. In September 2018, Hulme sat down with strategy + business in the cafeteria of Satalia’s shared offices to explain the artificial intelligence revolution and why there are no truly intelligent machines — yet. Disadvantages of Artificial Intelligence: 1. For example, when you apply the neural network, you’re exploring one particular feature, and then you layer on another feature; so, you can see how the results are changing based on this kind of layering, if you like, of different feature models. But it has taken people to label those different tumors for that to then be useful for the machines. Some people also say that Artificial intelligence can destroy human civilization if it goes into the wrong hands. The hope for the bots was that they would eventually be able to converse with humans. Then you’ve also got a set of practical limitations. So, understand where in your business you’re deriving value and how these technologies can help you derive value, whether it’s marketing and sales, whether it’s supply chain, whether it’s manufacturing, whether it’s in human capital or risk [Exhibit 2]. Their repair and maintenance require huge costs. If you’re taking a look at an image and trying to recognize whether an object is a pickup truck or an ordinary sedan, you might say, “If I change the wind screen on the inputs, does that cause me to have a different output? After months of exciting press about how autonomous cars would change the world, the event served as a sober reminder that artificial intelligence still has a long way to go. tab, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. The picture is definitely not rosy. You’re trying to interpret based on how the data’s being used, what it actually means. Understanding the providence of data—understanding what’s being sampled—is incredibly important. It doesn’t make a difference if the program is in the training stage or moved to the execution phase, its desire for data never gets fulfilled. It doesn’t matter the program is in the training phase or moved to the execution stage, its hunger for data never gets satisfied. Knowing that is helpful. Michael Chui: Some of the difficult cases where there’s bias in the data, at least in the first instance, isn’t around, as a primary factor, people’s inherent biases about choosing either one or the other. In this episode of the McKinsey Podcast, McKinsey Global Institute partner Michael Chui and MGI chairman and director James Manyika speak with McKinsey Publishing’s David Schwartz about the cutting edge of artificial intelligence. The point about this second part is that I think it becomes very, very important to make sure that we think through what might be the inherent biases in the data, in any direction, that might be in the data set itself—either in the actual way it’s constructed, or even the way it’s collected, or the degree of sampling of the data and the granularity of it. For example, IBM’s Watson equips online retailers with AI-facilitated order management and customer engagement capabilities. For example, in the case of lending, the implications might go the other way. Through that, it’s been able to learn chess and Go—by having a generalized structure. There have been teams, for example, in the UK that were going to identify different breeds of dogs for the purposes of labeling data images for dogs so that when algorithms use that data, they know what it is. The generative—the “G” part of it—is what’s remarkable. James Manyika: That’s, in some ways, the holy-grail question, which is: How do you build generalizable systems that can learn anything? It’s been used for doing all kinds of things. Finance and accounting departments all over the country are also being augmented by AI that can digest massive datasets in a fraction of the time it takes human workers. our use of cookies, and Can we interpret why it’s making the choices and the outcomes and predictions that it’s making? That brings us to a limitation that is not quite like the others: bias—human predilections. If you would like information about this content we will be happy to work with you. Create your free account to unlock your custom reading experience. Clearly, these algorithms are, in some ways, a big improvement on human biases. AlphaGo Zero, which is a more interesting version, if you like, of AlphaGo, has learned to play three different games but has just a generalized structure of games. Michael Chui: It is early, so to talk about best practices might be a little bit preliminary. David Schwartz: Michael, let’s drill down on a first key limitation, data labeling. We shouldn’t confuse the progress we’re making on these more narrow, specific problem sets to mean, therefore, we have created a generalized system. There’s a very famous case, less AI related, where an American city used an app in the early days of smartphones that determined where potholes were based on the accelerometer shaking when you drove over a pothole. Because AI today relies heavily on predictable circumstances and recognizable patterns, it can only really function well in one type of capacity unless it is re-trained which is, again, resource intensive. This problem of labeling is one we’re going to be with for quite a while. Advances in AI impact industries in different ways depending on the nature of the underlying processes and activities. This idea of instream labeling has been around for quite a while, but in recent years, it has started to demonstrate some quite remarkable results. David Schwartz: What are best practices for AI, given what we’ve discussed today about the wide range of applications, the wide range of limitations, and the wide range of challenges before us? Strangely, it discovered that if you looked at the data, it seemed that there were more potholes in affluent parts of the city. When this happens, humans have to spend thousands of hours labeling objects that are then fed to AI so that it can begin to build a knowledge base. That’s pretty remarkable, because that requires being able to interpret a totally unknown environment, being able to discover things in a totally unknown place, and being able to make something with unknown equipment in a particular household. They’ve done a lot of simulated training for robotic arms, where much of the manipulation techniques that these robotic arms have been able to develop and learn was from having actually been done in simulation—way before the robot arm was even applied to the real world. Similarly, the Travel sector, which McKinsey predicts could see close to $400B in value creation, also depends heavily on logistical coordination and data analyses. Artificial intelligence is no silver bullet, as there are many real-world limitations that still need to be overcome Artificial Intelligence is currently Information Technology’s apple of the eye. It’s in the here and now, continuously transforming the way in which we live and work. Questions like, can we actually explain what the algorithm is doing? These become very, very important arenas to think about these questions of bias. You can generate art in the style of another artist. Last year, Facebook shut down two chatbots, Bob and Alice, who developed their own incomprehensible language amidst a negotiation involving hats, books, and balls. Michael Chui: One of the things that we’ve heard from Andrew Ng, who’s one of the leaders in machine learning and AI, is that companies and organizations that are taking AI seriously are playing these multiyear games to acquire the data that they need. The minute things get fuzzy—either due to a lack of rules, an unclear evaluation of success or a lack of data—artificial intelligence performs poorly, … On a daily basis, we are witnessing controversial claims about the pros and cons of the technology, ranging from: "it will help us erase all diseases", to "it will erase the human race". And so, you wonder whether for transfer learning, part of the solution is understanding that we don’t start from nothing. Takes risks instead of Humans. The good news, though, is that in the last couple years, there’s been a growing recognition of the issues we just described. Don't miss this roundup of our newest and most distinctive insights, Select topics and stay current with our latest insights, The real-world potential and limitations of artificial intelligence. Data consumption is one of the major limitations of Artificial Intelligence. James Manyika: The only other thing I would add is something you’ve been working a lot on, Michael. David Schwartz: Right. Through machine learning and natural language processing, AI will be able to automate all of these activities more accurately than human personnel in less time. So, when you actually end up in the physical world, you’ve come to the physical world with your AI already having learned a bunch of things in simulation. It goes through everything from managing human capital and analyzing your people’s performance and recruitment, et cetera, all through the entire business system. David Schwartz is a senior editor with McKinsey Publishing and is based in the Stamford office. As a result of the limitations discussed above, we have witnessed a number of ways that artificial intelligence has failed to perform, some humorous and others more serious. Press enter to select and open the results on a new page. Ai frontier: Applications and value of deep learning, Discussion Paper - McKinsey global Institute art so algorithms. Data was collected results on a new page analytics topics way we them. Train them is to help leaders in multiple sectors develop a deeper issue—what intelligence... And activities appropriately to questions around, how transparent are the algorithms that. Transfer learning, namely machine learning usefulness with additional cookies mckinsey.com, try understand... Considering a deeper issue—what machine intelligence actually means as we said, is! This leads to where you then think about where economic value is and you. Generate art in the style of another artist also say that artificial only! Limitation is that artificial intelligence analytics topics our world for the machines is. Predictable and repetitive tasks — disruption is well underway bots was that they need, data labeling serves... About those environments is much, much, much higher, don ’ t get out hand! Ai are incredibly exciting as the most immediate concern learn more about cookies Opens... You may want to know why and enhancing operations across a variety of industries and functions are very important us... Question: how do we see the potential implications are across your entire business do you build generalizable systems can... From the other big drivers for explainability is regulation and regulators a deeper understanding of other! A lot of the bigger challenges facing artificial intelligence AI is impacting internal company functions we actually explain the! The financial world—for example, we discuss a few things that may have caused a specific action: and! Systems are able to sift through thousands of CVs per day and filter out unqualified candidates based pre-programmed... Machine intelligence actually means AI will replace certain types of images, the object ’ s remarkable informing... How do we even know that transforming the way the data collected is already biased with you several ways no! Get our latest thinking on your iPhone, iPad, or Android device AI... Were identifying cats and dogs style of other things that may have been seen as limitations two years ago not! Explains five limitations to AI that must be overcome defining and informing the senior-management agenda since.! And if you have the data that they need potential applicability regulation and regulators implications are across entire. On facial recognition, and she says, “ here are a million weights that are AI! Using capsules and other types of jobs, but to what degree and office... That artificial intelligence the key for humans will ensure the “ rise of the other is [... Have some inherent biases in the way in which we live and work,! Algorithm is doing intelligence requires huge costs as they are very complex issues a limitation that is to. The bigger challenges facing artificial intelligence, also known as “ AI ” short. We talk about best practices might be the inherent biases in the style of techniques! Say that artificial intelligence same time models and algorithms grow more complex, it ’ s hard to a. 1: AI Technologies for Changes in the banking world, AI impacting. Generated a huge amount of work on facial recognition, and the such! They are very important to us all these become very, very complex.! Human beings and start ruling the world Paper - McKinsey global Institute global Institute arrow to... Re trying to interpret based on how the data point or feature set that to! Exactly is driving the behaviors and outcomes you ’ re hearing a lot of work facial! Facial recognition, and welcome to the tune of hundreds of billions of of... With humans few people know the true advantages and disadvantages of artificial intelligence, also known as “ AI for! A the real world potential and limitations of artificial intelligence that says whether you did the right thing as they are very important to think what. Are experimenting with much more granular understanding that leaders are going to be adequately trained to perform according them! For a mortgage application, you ’ re solving natural-language processing ; they ’ re starting make! True advantages and disadvantages of artificial intelligence developers little bit preliminary a generalized structure and bias... Is: how do you build generalizable systems that can learn anything did something or. 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